1. Plant your flag
2. Have a vision
3. Ignore the haters
4. Stay true to yourself / be authentic
5. Lead with service to others / be a go-giver
6. Focus on the process, not the result
7. Don’t spread yourself thin
8. Document the journey
9. Stay plugged in
10. Do what’s proven / don’t re-invent the wheel
11. Stay compliant
12. Support the company
13. Be kind - always